About Us

 Our Purpose

Veley Productions exists to provide professional solutions to those that communicate through live events and multimedia. We produce event-based experiences using our proprietary process Engagement by Design, supported by Golden Rule Customer Service.

We’ve seen time and time again that a single event in someone’s life can make a lasting impact. For that reason, we keep dreaming up new ways to reach people and create live experiences that share valuable messages. To put it simply, we love empowering people both onstage and behind-the-scenes.

Our History

For over 60 years, the Veley name has been synonymous with quality entertainment, starting with rock guitarist and sound engineer, Larry Veley. Through benefit concerts, he and his band helped many people in need. Learning the craft, his trusty stagehand and son, Jeff, continued the tradition after Larry’s passing in 2004.

In 2011, Jeff and friends established “Where You Going Productions”, which used entertainment and education to reach at-risk youth through touring productions. Beginning in the basement of Jeff’s grandparent’s house in Grand Rapids, Michigan, the company has grown to reach over one million people. Between tours, the team offered equipment to local organizations seeking quality audio visual gear at a competitive price. Through these relationships, the equipment rental division was born and has grew, with many unique items.

In 2019, we opened an office in Texas and changed our name to Veley Productions, to honor the two generations of event and the family-nature of our business. Jeff’ married Amber, who joined our leadership team and brought additional expertise in operations and logistics. Facing potential closure in 2020, our team was one of the first in the industry to pivot to virtual live events and invest in new technology. We began offering live classes and online courses to help those in our industry who were struggling to stay afloat, in addition to our clients.. Remarkably, Veley Productions exited the pandemic stronger than ever!

In April of 2023, our headquarters relocated to Henderson, Texas and our studio expanded. We look forward to investing in this community, while continuing to serve in-person events across America and virtual events around the globe.

Larry Veley with his favorite guitar

First video shoot with Jeff Veley & Yohan Daza

Dynomite Magic cast in “Theater of Magic”

A 60-year legacy of quality entertainment and friendly service.

We’re a family business with old school values and hearts to serve. That’s why we love empowering people through live events. We can’t wait to offer you our Golden Rule Customer Service and help you deliver an unforgettable event.

Letter from Our Founder

Veley Productions was birthed out of my families’ passion for making a difference through live events. As a kid, I grew up in the entertainment industry. My dad, a touring musician, was known for his unique playing style, witty sense of humor, and a gentle character that would befriend you within minutes. Before his passing in 2004, he taught me many lessons.The greatest were valuing people and opportunities. I learned to never to settle for “good enough”, not to cancel an event unless you couldn’t get out of bed, and to always look for ways to give back and help others. While our team and mission have grown, these remain core principles in our business today.

We have had the pleasure of working with some of the finest professionals in the industry to create unique projects, programs, and live events that impact across the globe. We’ve reached over 1 million people and even worked alongside the U.S. Secret Service to manage a Presidential event. Through all of this, our goals have remained the same. We strive to create unforgettable experiences, build lasting relationships, and use our talents and resources to empower others. It’s an honor to bring this passion to over 300 events each year.

I hope that our team will have the opportunity to help you create a memorable experience for your audience very soon. We look forward to dreaming and creating with you!

Jeff Veley
Managing Member & Executive Producer